Don’t worry, every blogger knows about this post. You’ve been writing for five months or more, but u haven’t seen a significant increase in traffic. Some of ur own posts have have been successful, but the majority have gone unnoticed.
Quite frankly, you’re ready to quit.
But should you?
No. Don’t give up just yet.
Why you shouldn’t give up yet
Did you know that most professional bloggers weren’t successful with their first blogs? This list includes Darren Rowse, Jon Morrow, and Johnny Truant.
With so much to learn in the first year, it’s almost impossible to start a successful blog on the first try.
But you also learn a lot in that first year. You learn how to write better posts and how to craft compelling headlines. You learn how to use Facebook and Twitter for promotion, and how to work the technical side of WordPress or Blogger or whatever platform you’re using.
After a year of blogging, you’ve got a lot invested in your blog. If things are going rough 12 months, it’s not time to quit just yet.
So what should you do instead?
Hit the Reset button
Instead of giving up on your blog, you should hit the Reset button.
It’s not that your blog isn’t any good—you just didn’t know what you were doing when you started. This is the case with most bloggers.
When starting, they don’t know what they want to write about, and they don’t know how to write for an audience. Most people don’t even know how to write a simple post or headline.
It makes sense that you wouldn’t be successful with your first blog. Does a magazine owner start a successful magazine without any experience? Of course not.
Magazine owners start successful magazines after being in the industry for a decade or more. After years of experience, they’re ready to start a publication. That’s what the first year of blogging is all about—gaining industry experience.
So now that you have some experience, how do you use it to run a successful blog? And what do you do if your current blog isn’t performing as well as you’d like?
Here’s what to do—instead of giving up, hit one of the two blog Reset buttons.
Reset button #1: the Refresh button
If your blog is good enough, you may be able to get away with hitting Reset button number one—the Refresh button. This means cleaning up the clutter, giving your blog a new look, and planning for the future.
To refresh your blog, mercilessly delete any weak or unnecessary posts. After this, take a serious look at everything else on the site. If there are any tags or widgets that are creating clutter and adding no value, get rid of them. All of them.
Widgets shouldn’t just take up space. If you can’t think of what value that they add or if they take away from something important, it’s time for them to go.
Here’s an example: Do you really need a calendar widget for your blog? Do people actually use it? And even if a handful of people do, should it really sit above other important sidebar elements like your subscription widget?
The answer is no. It’s got to go. If there’s anything else like this, it needs to go as well.
The goal is to have a clean, uncluttered site that doesn’t distract from the steps that you want people to take. That means reading your posts, subscribing for future posts, clicking on ads, or anything else that is really important for you.
If there’s anything that doesn’t fit into one of these important categories, it needs to be removed. Immediately.
After cutting out the unnecessary clutter, the next step is to refresh your blog’s look. This is the time to invest in that premium theme you’ve been looking at. They’re usually around $80 and totally worth it.
If you want people to take your blog seriously, you need a professional looking site. To get one, invest in a premium theme.
This is how to hit the Refresh button. If your blog needs more help than this, it may be time for the Eject button.
Quite frankly, you’re ready to quit.
But should you?
No. Don’t give up just yet.
Why you shouldn’t give up yet
Did you know that most professional bloggers weren’t successful with their first blogs? This list includes Darren Rowse, Jon Morrow, and Johnny Truant.
With so much to learn in the first year, it’s almost impossible to start a successful blog on the first try.
But you also learn a lot in that first year. You learn how to write better posts and how to craft compelling headlines. You learn how to use Facebook and Twitter for promotion, and how to work the technical side of WordPress or Blogger or whatever platform you’re using.
After a year of blogging, you’ve got a lot invested in your blog. If things are going rough 12 months, it’s not time to quit just yet.
So what should you do instead?
Hit the Reset button
Instead of giving up on your blog, you should hit the Reset button.
It’s not that your blog isn’t any good—you just didn’t know what you were doing when you started. This is the case with most bloggers.
When starting, they don’t know what they want to write about, and they don’t know how to write for an audience. Most people don’t even know how to write a simple post or headline.
It makes sense that you wouldn’t be successful with your first blog. Does a magazine owner start a successful magazine without any experience? Of course not.
Magazine owners start successful magazines after being in the industry for a decade or more. After years of experience, they’re ready to start a publication. That’s what the first year of blogging is all about—gaining industry experience.
So now that you have some experience, how do you use it to run a successful blog? And what do you do if your current blog isn’t performing as well as you’d like?
Here’s what to do—instead of giving up, hit one of the two blog Reset buttons.
Reset button #1: the Refresh button
If your blog is good enough, you may be able to get away with hitting Reset button number one—the Refresh button. This means cleaning up the clutter, giving your blog a new look, and planning for the future.
To refresh your blog, mercilessly delete any weak or unnecessary posts. After this, take a serious look at everything else on the site. If there are any tags or widgets that are creating clutter and adding no value, get rid of them. All of them.
Widgets shouldn’t just take up space. If you can’t think of what value that they add or if they take away from something important, it’s time for them to go.
Here’s an example: Do you really need a calendar widget for your blog? Do people actually use it? And even if a handful of people do, should it really sit above other important sidebar elements like your subscription widget?
The answer is no. It’s got to go. If there’s anything else like this, it needs to go as well.
The goal is to have a clean, uncluttered site that doesn’t distract from the steps that you want people to take. That means reading your posts, subscribing for future posts, clicking on ads, or anything else that is really important for you.
If there’s anything that doesn’t fit into one of these important categories, it needs to be removed. Immediately.
After cutting out the unnecessary clutter, the next step is to refresh your blog’s look. This is the time to invest in that premium theme you’ve been looking at. They’re usually around $80 and totally worth it.
If you want people to take your blog seriously, you need a professional looking site. To get one, invest in a premium theme.
This is how to hit the Refresh button. If your blog needs more help than this, it may be time for the Eject button.
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